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Case Studies/Home Improvement Marketplace
Marketplace ยท Real Estate ยท React

A two-sided marketplace connecting homeowners and contractors

Client: Home Improvement MarketplaceTimeline: 16 weeksTeam: 4 engineers
120+
Contractors onboarded at launch
$180K
Transaction volume in month 2
4.8/5
Average contractor rating
16 wks
Concept to launch
Background

The situation before we started

The founder had spent 12 years in residential contracting and had seen both sides of the problem: homeowners getting fleeced by cowboy contractors, and skilled tradespeople struggling to find steady work because they had no marketing budget. The idea was a vetted marketplace โ€” contractors go through a verification process (licence check, insurance confirmation, reviews from past clients) before they can bid. Homeowners post jobs with a budget range and photos, and only vetted contractors in the right service area can respond. The platform takes a commission on completed jobs.

The Challenge

What made this hard

Build the full marketplace infrastructure: contractor profiles, job posting, bid management, in-app messaging, scheduling, payment escrow, review system, and an admin panel to manage disputes and payouts.

โœ•

Two separate user types (homeowners and contractors) with fundamentally different interfaces and permissions

โœ•

Real-time messaging had to feel instant โ€” polling was not acceptable on the contractor side where response speed is a competitive differentiator

โœ•

Payment escrow: homeowner pays at job acceptance, contractor paid at completion โ€” required careful Stripe Connect integration with dispute handling

โœ•

Contractor verification was a manual step โ€” the admin needed tooling to review licence docs and mark contractors as verified

โœ•

The review system had to be tamper-resistant โ€” no editing reviews after 24 hours, no deleting by contractors

Our Approach

How we built it

1

Phase 1 โ€” Architecture & Dual Interface Design (Weeks 1โ€“3)

Designed the full data model for the marketplace: users, profiles, jobs, bids, messages, payments, reviews. Decided on a single Next.js app with route-based role switching rather than two separate apps โ€” shared component library, role-aware layouts. Planned the Stripe Connect flow upfront given its complexity.

2

Phase 2 โ€” Contractor Profiles & Job Posting (Weeks 4โ€“7)

Built contractor onboarding: profile creation, service categories, service area (zip code radius), portfolio photos, licence and insurance document upload. Built homeowner job posting: job description, photos, budget range, job category, location. Implemented matching logic to surface relevant jobs to contractors in their service area.

3

Phase 3 โ€” Bid Management & Messaging (Weeks 8โ€“11)

Bid system: contractors submit a bid with price, timeline, and a message. Homeowners see bids ranked by rating and price. Built real-time messaging using Socket.io with persistent message history in PostgreSQL. Implemented read receipts and typing indicators. Added the scheduling flow: homeowner proposes a time, contractor confirms.

4

Phase 4 โ€” Payments, Reviews & Launch (Weeks 12โ€“16)

Integrated Stripe Connect: homeowner pays into escrow at bid acceptance, funds released to contractor upon job completion confirmation from homeowner. Built the review system with tamper-resistant controls. Built the admin moderation dashboard for disputes, contractor verification, and payout management. Soft-launched with 120 verified contractors.

What We Delivered

Features shipped

Dual-interface app (homeowner and contractor views)
Contractor verification workflow with document review
Job posting with photos, budget range, and service area matching
Bid submission and comparison for homeowners
Real-time in-app messaging with read receipts
Scheduling and appointment confirmation
Stripe Connect escrow payment with dispute handling
Tamper-resistant review and rating system
Admin moderation dashboard with payout management
Technical Architecture

How it's built

React/Next.js frontend with separate layout contexts for homeowner and contractor roles. Node.js API with PostgreSQL. Real-time messaging via Socket.io with a dedicated WebSocket server on AWS EC2. Stripe Connect with custom account creation, payment intents, and payout scheduling. Images uploaded to S3. The admin dashboard is a separate Next.js route with its own middleware-enforced auth. Deployed on AWS with an Application Load Balancer routing between the API and WebSocket servers.

ReactNode.jsPostgreSQLStripe ConnectSocket.ioAWS
Results

What changed after launch

120+
Contractors onboarded at launch
$180K
Transaction volume in month 2
4.8/5
Average contractor rating
16 wks
Concept to launch

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A two-sided marketplace connecting homeowners and contractors โ€” Home Improvement Marketplace